What I’m Working On: J Donovan Financial Benefits Guide
This project was challenging in all the best ways. Tons of valuable information, tables to be made, and a page limit to adhere to. I wanted to find a creative solution to present the information in a way that was easy to understand and that wouldn’t result in information overload for the user.
For this project, white space was both a luxury and, I felt, a necessity.
I found this balance by highlighting certain information in blocks of color to visually separate it from the dense information surrounding it. I also was able to add photos to break up the pages and give this benefits guide for an automotive services company a tailored feel.
Take a look at some of my favorite spreads!